Portable food for real life.

The SnapBite prototype sliding out of its pink sleeve

SnapBite makes healthy eating enjoyable, one bite at a time.

Patent pendingIn production

00 Snap

Snap.
It’s open.

An interlocking flap closure keeps it secure and no-mess on the go. Pop the flaps, slide out the tray, open the end.

Fuel your day in 5 easy steps

Take a bite.

The food sits right at the open end, ready when you are.

Fold it back.

Fold the next section back and the food comes up to meet you.

The rest stays covered.

Everything you haven’t reached is still wrapped in the tray.

No fork. No mess.

At your desk, on the bus, between classes.

Last bite!

Five sections, one meal, and a tray that folds flat.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5Last bite!

The idea

An interface between healthy food and mobility.

Healthy food is the hexagon. Mobility is the wheel. SnapBite is the triangle that joins them, and the shape you hold.

Made from flat

It starts as one flat sheet.

The pink sleeve is a single printed dieline: three panels and an interlocking closure. Fold it, fill it, take it with you.

Long
5″
Wide
2.5″
Tall
2.25″

Made real

From the sketch to the kitchen counter.

Prototype photos. The tray slides from its sleeve, opens flat in five sections and folds back as you eat.

keep scrolling →

Hand-drawn concept sheet: the pink SnapBite sleeve with its dimensions, the inner tray, the filled SnapBite and the flat dieline
01The concept sheet
The filled tray sliding out of the pink SnapBite sleeve
02Out of the sleeve
The tray opened with shredded vegetables and a fold back and clip tab
03Fold back, clip
The tray opened flat with its scalloped sections and shredded vegetables
04Opened flat
A hand holding the tray folded around shredded vegetables
05Held in one hand
An early white SnapBite box prototype with pink tabs
06An early sleeve

SnapBite makes healthy eating enjoyable through a hands-on, customizable food experience. People build meals with fresh ingredients, explore their nutritional value, and discover new combinations they love.

Patent pending

Invented by Natasha Iwegbu.

A tray you eat through, one section at a time. These drawings come from the original filings, redrawn in pencil.

Pencil drawing: exploded box and grid tray
Pencil drawing: curved cover over a curved tray
Pencil drawing: box with lid over a stepped tray
Pencil drawing: seven cross-section shapes